CVR increased from 0.59% → 1% (+46%)
How Fearless Orange Helped BREATHEASY Boost Conversions by 78% With 7 CRO Quick Wins
200+
Shopify stores launched
9%+
Conversion rate reached
6-8
Figures client’s revenue
About the Brand
BREATHEASY is a locally made, smoke-free, nicotine-free inhalation device designed to help users break the habit of smoking or vaping. Each device is handcrafted from sustainable materials such as beech wood and works by inserting a flavored “Core” infused with essential oils. Users simply breathe naturally, no batteries, vapor, nicotine, or smoke.
The Challenge
Despite strong product positioning and a clear mission, BREATHEASY’s online store was underperforming:
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AOV increased from ₱3,632.99 → ₱3,814.71
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Revenue lift of 11% (to date) without increasing ad spend
The brand needed a way to quickly improve conversions without increasing ad spend.
Our Approach
After a month of in-depth research and a full CRO audit, the Fearless Orange team implemented seven quick-win changes designed to address credibility, clarity, and conversion flow.
The 7 CRO Quick Wins
After a month of in-depth research and a full CRO audit, the Fearless Orange team implemented five quick-win changes designed to address credibility, clarity, and conversion flow.
1. Show Product Volume For Credibility
We highlighted how many products had been purchased across the site.
Benefit: Builds trust instantly by showing customers that others are buying.
2. Clear Visual Hierarchy on Homepage First Fold
We simplified the above-the-fold section with clear messaging and visuals that explain the product at a glance.
Benefit: Benefit: Reduced bounce rates and made sure visitors immediately understood what BREATHEASY offers.
3. Sitewide Offer Banner
We added a visible, consistent banner with the offer “Free shipping on all orders over”
Benefit: Benefit: Encouraged larger orders, lifted AOV, and reduced cart abandonment.
4. Intelligent Search Bar (Not Just an Icon)
We introduced a visible search bar rather than a small icon, making navigation easier.
Benefit: Benefit: Helped customers quickly find specific flavors or product types, improving user experience and increasing add-to-cart rates.
5. Estimated Delivery Date in the Buy Box
We placed dynamic delivery expectations right next to the “Add to Cart” button.
Benefit: Benefit: Eliminated uncertainty, reduced support inquiries, and built trust during the purchase decision.
6. One Focused CTA in the Buy Box
We removed competing buttons and emphasized a single, clear call-to-action.
Benefit: Benefit: Reduced friction and guided customers toward completing their purchase.
7. Featured Review in the Buy Box
We showcased one strong customer review near the call-to-action.
Benefit: Benefit: Provided social proof without requiring users to scroll — increasing confidence to purchase.
The Results
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CVR increased from 0.59% → 1% (+46%)
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AOV increased from ₱3,632.99 → ₱3,814.71
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Revenue lift of 11% (to date) without increasing ad spend
Within one week of launch, the improvements delivered a measurable impact:
Key Takeaways for Shopify Brands
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Small CRO tweaks = big wins. You don’t always need a full redesign — quick fixes can drive immediate ROI.
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Clarity converts. Customers shouldn’t have to guess what you sell or when they’ll receive it.
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Trust matters. Reviews, delivery timelines, and credibility signals directly impact CVR and revenue.
At Fearless Orange, We’ve Optimized 250+ Shopify Stores since 2020 — Helping Founders Achieve Their Highest-performing months through CRO.
Want the same results for your store?
Download our free resource: “Top 10 CRO Wins for Shopify Brands in 2025” at fearlessorange.com
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