THE STRATEGIES
COSMETICS LINE
- Showcased clear offer upon landing on the homepage, right off the bat.
- Used brand new & clear photos & optimized website copies and product descriptions.
- Improved site speed.
- Product pages have more details about the product – more customer images & social proof.
- Added videos on how “how-to” use the products.
- Most important : ADDED THE BENEFITS of the products comparing them to other similar products in the market.
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