They have hundreds of products so we added quantity selectors & CTA’s per product on the homepage, right off the bat.
Making the offer clear to customers upon first landing on the homepage by having a banner with a clear image (showing what we are selling), a brand tagline, and a clear and emphasized call-to-action button.
Separated the products by brand & by category for the customers to easily find the products they’re looking for.
Search bar is more visible on the header enabling the intelligent search – autosuggesting of products for the customers to find what they’re looking for.
Choosing a selection results in a full page refresh.
