ABOUT THE BRAND
A filipino-owned Korean restaurant offering premium meat samgyeopsal meat around Metro Manila, Philippines.
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BEFORE
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AFTER
THE CHALLENGE
This brand is selling fresh meats & cooked foods, and offers same-day delivery, their checkout process is more complex than the normal Shopify store. Customers need to choose a delivery date, time, & landmark. The challenge is, their previous checkout process is so confusing. Reason why they’re getting a high add to cart rate but getting a low conversion rate.
Website challenges:
- Banner is not clearly interpreting why people should buy from them. Didn’t showcase their main products, no brand tagline, CTA button not emphasized.
- Wrong organization and placement of website’s important information esp the delivery guidelines. It should be added to product pages’ description and not just on homepage.
- Images are mostly stock photos. Other creatives don’t really represent the copy.
THE STRATEGIES
KOREAN RESTAURANT
- Simplified the checkout process to : Choose your main products & choose your add-ons > Choose your mode of delivery > choose your preferred time & date for delivery, add your landmark > fill out checkout form to place and complete your order
- Added delivery guidelines and all necessary information to help the buying decision of the customer. In this case, they don’t need to jump from one product page to another page just to see the delivery guidelines and other FAQ’s.
- Use more lifestyle photos & ditched all unnecessary stock photos.
- Focused on having add-ons as well, to help us with the website’s average order value & to give the customers a better experience.
- Focused on featuring the main products (set meals) first instead of the solo products from the menu. This helped us have higher sales as customers tend to see that the set meals are more worth it.
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