1. Showcased clear offer upon landing on the homepage, right off the bat. 
  2. Used brand new & clear photos & optimized website copies and product descriptions.
  3. Improved site speed.
  4. Product pages have more details about the product –  more customer images & social proof.
  5. Added videos on how “how-to” use the products.
  6. Most important : ADDED THE BENEFITS of the products comparing them to other similar products in the market.