Clear Brand Messaging: Refined the website copy to emphasize the brand's core offering—DIY lash extensions.
How Fearless Orange Helped EYESHINE COSMETICS Boost Conversions by 70% With Key Product Page Enhancements
$231k+ SALES
From $71k to $231k, sales grew by 225%
+70% CVR
Conversion rate increased from 2.36% to 4.02%
+32% AOV
Customers spent more per order, a result of clear strategies.
About the Brand
EYESHINE COSMETICS empowers customers to achieve salon-quality lash extensions at home. From strip lashes to self-adhesive options and DIY lash extensions, the brand focuses on providing affordable, easy-to-apply solutions that save time and money. Their DIY lash sets last 2-5 days, allowing customers to skip costly lash appointments.
Our Strategy
To address these challenges, I implemented the following optimizations:
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Benefit-Driven Product Listings: Highlighted key benefits with concise bullet points to simplify decision-making.
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Social Proof: Added more customer photos and authentic reviews to build trust.
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Simplified Navigation: Streamlined the menu for a smoother browsing experience.
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Educational Content: Included clear instructions on how to use the products.
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Focused CTAs: Used only two primary calls-to-action: “SHOP NOW” on the homepage and “ADD TO CART” on product pages.
The Results
The website revamp led to significant improvements:
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Total Sales: Increased from $71,534.41 to $231,059.39 (+223%)
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Conversion Rate: Improved from 2.36% to 4.02% (+70%)
At Fearless Orange, We’ve Optimized 250+ Shopify Stores since 2020 — Helping Founders Achieve Their Highest-performing months through CRO.
Want the same results for your store?
Download our free resource: “Top 10 CRO Wins for Shopify Brands in 2025” at fearlessorange.com
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