EYESHINE COSMETICS
It empowers customers to achieve salon-quality lash extensions at home. From strip lashes to self-adhesive options and DIY lash extensions, the brand focuses on providing affordable, easy-to-apply solutions that save time and money. Their DIY lash sets last 2-5 days, allowing customers to skip costly lash appointments.
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Strategies
To address these challenges, I implemented the following optimizations:
- Clear Brand Messaging: Refined the website copy to emphasize the brand's core offering—DIY lash extensions.
- Benefit-Driven Product Listings: Highlighted key benefits with concise bullet points to simplify decision-making.
- Social Proof: Added more customer photos and authentic reviews to build trust.
- Educational Content: Included clear instructions on how to use the products.
- Simplified Navigation: Streamlined the menu for a smoother browsing experience.
- Focused CTAs: Used only two primary calls-to-action: “SHOP NOW” on the homepage and “ADD TO CART” on product pages.
- Clear Brand Messaging: Refined the website copy to emphasize the brand's core offering—DIY lash extensions.
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Results
The website revamp led to significant improvements:
- Total Sales: Increased from $71,534.41 to $231,059.39 (+223%)
- Conversion Rate: Improved from 2.36% to 4.02% (+70%)
Average Order Value (AOV): Increased by 32% through upsell strategies and clear product bundles.
- Total Sales: Increased from $71,534.41 to $231,059.39 (+223%)