JUJU LIFESTYLE
A PH-based brand that celebrates hassle-free beauty.Their mission is to provide the finest natural supplements that can be consumed most conveniently and effectively.
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Strategies
- Conducted Competitor Research:
We performed in-depth competitor research to identify the strengths and weaknesses of other brands. This insight allowed us to position the brand more effectively and highlight its unique advantages. - Organized Complete Brand Assets:
To create a more compelling shopping experience, we ensured the website had complete assets, including high-quality product and lifestyle images, persuasive copy, customer and influencer content, and transformation images. - Optimized Product Pages for Conversion:We enhanced product pages by adding all the essential information customers need to make a confident buying decision, reducing hesitation and improving conversion rates.
- Conducted Competitor Research:
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Key Product Page Enhancements:
- Rich Visual Experience: Each product page now includes at least 8 high-quality product images and a video to give customers a detailed look at the product in action.
- Clear Call-to-Action (CTA): We implemented a prominent, easy-to-spot CTA button paired with unique selling proposition (USP) icons directly below, reinforcing why the product stands out and why customers should purchase it.
- Highlighted Key Benefits: The buy box now features the product’s core benefits, ensuring customers see the value upfront without scrolling.
- Transformation Images: To build trust and showcase real results, we included before-and-after images from satisfied customers.
- Increased Social Proof: We added more customer reviews and testimonials, both written and video-based, to further validate the product’s effectiveness and drive purchasing confidence.
- Rich Visual Experience: Each product page now includes at least 8 high-quality product images and a video to give customers a detailed look at the product in action.
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Result
- Significant Growth in Total Sales:
In just one year, the brand’s total sales skyrocketed from ₱336,650.20 in their first month to ₱11,860,705.22—a remarkable 106% increase. This growth reflects the impact of a high-converting website combined with their strategic marketing efforts. - Improved Online Store Conversion Rate:
We boosted the website’s conversion rate by 28%, increasing it from 2.76% in the first month to 3.45% after one year. This means more visitors were successfully converting into paying customers, maximizing the value of their paid traffic. - Higher Average Order Value (AOV):
The improvements also led to a 6% increase in the average order value, rising from ₱1,506.17 to ₱1,723.49. This indicates that customers were not only purchasing more frequently but also spending more per transaction.
- Significant Growth in Total Sales: