Conducted Competitor Research: We performed in-depth competitor research to identify the strengths and weaknesses of other brands. This insight allowed us to position the brand more effectively and highlight its unique advantages.
How Fearless Orange Helped JUJU LIFESTYLE Boost Conversions by 78% With Key Product Page Enhancements
₱11M+ Sales
From ₱336K+ to P11M+ sales? That's over 31x growth!
+25% CVR
Conversion rate increased from 2.76% 3.45% in a year.
+6% AOV
AOV increased from ₱1,506 to ₱1,723. Customers spent more per order.
About the Brand
JUJU LIFESTYLE is A PH-based brand that celebrates hassle-free beauty.Their mission is to provide the finest natural supplements that can be consumed most conveniently and effectively.
Our Strategy
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Organized Complete Brand Assets: To create a more compelling shopping experience, we ensured the website had complete assets, including high-quality product and lifestyle images, persuasive copy, customer and influencer content, and transformation images.
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Optimized Product Pages for Conversion: We enhanced product pages by adding all the essential information customers need to make a confident buying decision, reducing hesitation and improving conversion rates.
The Key Product Page Enhancements
1. Rich Visual Experience
Each product page now includes at least 8 high-quality product images and a video to give customers a detailed look at the product in action.
2. Clear Call-to-Action (CTA)
We implemented a prominent, easy-to-spot CTA button paired with unique selling proposition (USP) icons directly below, reinforcing why the product stands out and why customers should purchase it.
3. Highlighted Key Benefits
The buy box now features the product’s core benefits, ensuring customers see the value upfront without scrolling.
4. Transformation Images
To build trust and showcase real results, we included before-and-after images from satisfied customers.
5. Increased Social Proof
We added more customer reviews and testimonials, both written and video-based, to further validate the product’s effectiveness and drive purchasing confidence.
Benefit: Benefit: Eliminated uncertainty, reduced support inquiries, and built trust during the purchase decision.
The Results
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CVR increased from 2.76% → 3.45% after one year
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AOV increased from ₱1,506.17 → ₱1,723.49
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Revenue lift of 106% in just one year
In just one year, the combination of a high-converting website and strategic marketing efforts delivered measurable impact:
At Fearless Orange, We’ve Optimized 250+ Shopify Stores since 2020 — Helping Founders Achieve Their Highest-performing months through CRO.
Want the same results for your store?
Download our free resource: “Top 10 CRO Wins for Shopify Brands in 2025” at fearlessorange.com
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