Offer Clarity: Made the promotion easy to understand within seconds of landing on the site.
How Fearless Orange Helped MAYFAIR & CO. Boost Conversions by 292% During a High-Traffic Clearance Sale
₱659K+ SALES
Total sales grew 740% compared to the previous period.
+292% CVR
Conversion rate increased from 0.96% to 3.76%.
+1,200% ORDERS
From 16 to 209 orders in just six days.
About the Brand
MAYFAIR & CO. makes elevated home organization products, including artisan acacia screwcap jars, BPA-free decanters and minimalist file organizing sets. The brand helps customers bring order and beauty to their pantries, bathrooms and workspaces
Our Strategy
A clearance sale is a stress test for your website. The offer was aggressive, but a big discount only pays off if the store can turn the extra traffic into buyers. Before launch, we prepared the site so it could handle the surge:
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Product Discovery: Made sure customers could quickly find the products on sale.
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Product Pages: Made it clear what customers were getting and why each product was worth buying.
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Mobile Experience: Removed friction so customers could browse, compare and buy easily on their phones.
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Add-to-Cart Experience: Cut unnecessary steps and distractions between interest and purchase.
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Checkout Clarity: Made shipping costs, payment options and policies clear before customers reached checkout.
The Results
The clearance sale led to significant improvements over the previous six days:
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Total Sales: Increased from ₱78,500 → ₱659,603.75 (+740%)
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Orders: Increased from 16 → 209 (+1,200%)
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Sessions: Increased from 1,670 → 5,448 (+227%)
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Conversion Rate: Improved from 0.96% → 3.76% (+292%)
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Funnel: 833 added to cart, 384 reached checkout, 205 completed checkout
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AOV: Decreased from ₱4,785 → ₱2,775.32 (−42%)
The Impact
Traffic more than tripled during the sale, but the real story was conversion. The conversion rate nearly quadrupled, meaning more of that traffic turned into buyers.
AOV dropped 42%, which makes sense for a clearance sale. Customers were shopping discounted products, so the average order was smaller. But the increase in orders and revenue made up for that trade-off. Around 6 in 10 buyers were also new customers, giving the brand more people to bring back after the sale.
The Takeaway
A great promotion gets people to your store. A well-optimized website helps turn that traffic into sales.
At Fearless Orange, We’ve Optimized 250+ Shopify Stores since 2020 — Helping Founders Achieve Their Highest-performing months through CRO.
Want the same results for your store?
Download our free resource: “Top 10 CRO Wins for Shopify Brands in 2025” at fearlessorange.com
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