MILK FOR BUBS
Our client specializes in delicious, superfood-packed lactation treats designed to support milk supply and energy levels for breastfeeding moms.
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Strategies
- Clear USP Messaging: We ensured their unique selling proposition (USP) was immediately visible to customers upon entering the site.
- Bundle Promotion: We strategically highlighted bundles to increase average order value (AOV).
- Customer-Centric Design: The website was designed with breastfeeding moms in mind, ensuring easy navigation and a seamless shopping experience.
- Performance Optimization: We improved load speed and mobile responsiveness, knowing most customers shop via mobile.
- High-Visibility CTAs: Calls-to-action (CTAs) were strategically placed to guide customers effortlessly through their purchasing journey.
- Clear USP Messaging: We ensured their unique selling proposition (USP) was immediately visible to customers upon entering the site.
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Results
+15.5% Total Sales Growth (SGD 76,820 → SGD 88,689.11)
+20.2% Conversion Rate Improvement (6.04% → 7.26%)
+6% Average Order Value (AOV) Increase (SGD 75.83 → SGD 80.43)Impact
With an optimized website and improved user experience, the brand saw a significant increase in sales, conversion rate, and AOV, leading to higher revenue and better customer engagement.