Clear USP Messaging: We ensured their unique selling proposition (USP) was immediately visible to customers upon entering the site.
How Fearless Orange Helped MILK FOR BUBS Boost Conversions by 78% With Key Product Page Enhancements
$88k+ SALES
From SGD76k to SGD88K, total sales jumped 16%.
+20% CVR
Conversion rate increased from 6.04% to 7.26%.
+6% AOV
Customers spent more per order. AOV went up from SGD 75.83 to SGD 80.43.
About the Brand
MILK FOR BUBS specializes in delicious, superfood-packed lactation treats designed to support milk supply and energy levels for breastfeeding moms.
Our Strategy
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Bundle Promotion: We strategically highlighted bundles to increase average order value (AOV).
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Customer-Centric Design: The website was designed with breastfeeding moms in mind, ensuring easy navigation and a seamless shopping experience.
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Performance Optimization: We improved load speed and mobile responsiveness, knowing most customers shop via mobile.
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High-Visibility CTAs: Calls-to-action (CTAs) were strategically placed to guide customers effortlessly through their purchasing journey.
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Focused CTAs: Used only two primary calls-to-action: “SHOP NOW” on the homepage and “ADD TO CART” on product pages.
The Results
The website revamp led to significant improvements:
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Total Sales: Increased from SGD 76,820 → SGD 88,689.11 (+15.5%)
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Conversion Rate: Improved from 6.04% → 7.26% (+20.2%)
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AOV increased from SGD 75.83 → SGD 80.43 (+6% )
The Impact
With an optimized website and improved user experience, the brand saw a significant increase in sales, conversion rate, and AOV, leading to higher revenue and better customer engagement.
At Fearless Orange, We’ve Optimized 250+ Shopify Stores since 2020 — Helping Founders Achieve Their Highest-performing months through CRO.
Want the same results for your store?
Download our free resource: “Top 10 CRO Wins for Shopify Brands in 2025” at fearlessorange.com
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