Website Audit: Identified low-hanging opportunities affecting conversion rate (CVR) and average order value (AOV).
How Fearless Orange Helped MAYLANI VEGAN HAIR Boost Conversions by 78% With Key Product Page Enhancements
+275% SALES
Remarkable sales increase from $1,600 to $6,000 in just one week after optimization.
+164% CVR
Conversion rate increased from 1.66% to 4.39%.
+114% AOV
Average order value increased from $48.72 to $104.41
About the Brand
MYLANI VEGAN HAIR is brand handcrafts non-toxic, unrefined hair and skincare products with scalp and skin sensitivities in mind. Made from the finest raw materials, their products are safe for all ages and designed with holistic health in mind.
Our Strategy
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Full Website Revamp: Created a polished, professional, and brand-aligned website.
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Product Differentiation: Clearly showcased why these products stand out from other haircare brands.
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Social Proof & Credibility: Featured customer reviews and user-generated content to build trust and increase conversions.
The Results
The website revamp led to significant improvements:
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Total Sales: Increased from $1,600+ → $6,000+ in a week (+275%)
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Conversion Rate: Improved from 1.66% → 4.39% (+164%)
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AOV increased from $48.72 → $104.41 (+114%)
The Impact
After the website revamp, the brand saw a massive increase in sales, conversions, and AOV—proving that a strategic, customer-focused website can drive significant revenue growth.
At Fearless Orange, We’ve Optimized 250+ Shopify Stores since 2020 — Helping Founders Achieve Their Highest-performing months through CRO.
Want the same results for your store?
Download our free resource: “Top 10 CRO Wins for Shopify Brands in 2025” at fearlessorange.com
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