MYLANI VEGAN HAIR
This brand handcrafts non-toxic, unrefined hair and skincare products with scalp and skin sensitivities in mind. Made from the finest raw materials, their products are safe for all ages and designed with holistic health in mind.
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Strategies
- Website Audit: Identified low-hanging opportunities affecting conversion rate (CVR) and average order value (AOV).
- Full Website Revamp: Created a polished, professional, and brand-aligned website.
- Product Differentiation: Clearly showcased why these products stand out from other haircare brands.
- Social Proof & Credibility: Featured customer reviews and user-generated content to build trust and increase conversions.
- Website Audit: Identified low-hanging opportunities affecting conversion rate (CVR) and average order value (AOV).
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Results
+275% Total Sales Growth ($1,600+ → $6,000+ in a week)
+164% Conversion Rate Improvement (1.66% → 4.39%)
+114% Average Order Value (AOV) Increase ($48.72 → $104.41)Impact
After the website revamp, the brand saw a massive increase in sales, conversions, and AOV—proving that a strategic, customer-focused website can drive significant revenue growth.