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Problem
Unlike typical Shopify stores, the brand’s checkout process was more complex due to:
- The need for customers to select a delivery date, time, and landmark before completing their orders.
- A high add-to-cart rate but low conversion rate due to a confusing checkout experience.
Additionally, the website had:
- Unclear Branding: The homepage banner didn’t effectively communicate why customers should buy.
- Poorly Placed Information: Delivery guidelines were only on the homepage instead of product pages.
Stock Photos: The visuals didn’t align with the brand’s premium experience.
- The need for customers to select a delivery date, time, and landmark before completing their orders.
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Strategies
To resolve these issues, we implemented:
✅ Simplified Checkout Flow: Customers now follow a structured, step-by-step process:
- Choose main products & add-ons
- Select delivery mode
- Pick delivery date, time, and add a landmark
- Fill out the checkout form to complete the order
✅ Better Delivery Information Placement: Added delivery guidelines directly to product pages, reducing friction.
✅ Authentic Branding: Replaced stock images with lifestyle photos for a more appealing visual experience.
✅ AOV Optimization: Prioritized add-ons and set meals over solo products, increasing perceived value and total order size.
- Choose main products & add-ons
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Results
The website transformation led to:
🚀 +132% Total Sales Growth (₱184,952 → ₱429,606.46)📈 +159% Conversion Rate Improvement (3.8% → 9.86%)
💰 +5% Average Order Value (AOV) Increase (₱2,311.90 → ₱2,345.86)
Refining the customer journey and enhancing the visual appeal, we successfully turned a complicated checkout process into a seamless buying experience.