1. Competitor research to be able to see the strengths & weaknesses of other brands.
  2. Had complete assets - product & lifestyle images, copies, customer & influencer images, transformation images.
  3. Optimized the product pages with the information necessary to help with the buying decision of the customer.

Important product page details we implemented:

  1. At least 8 product photos on buy box + a video to showcase the product/s to website visitors.
  2. Have a clear call to action (CTA) button + Unique Selling Propositions (USP) icons below it to convince the customers more that “this is different, I should try & buy it”.
  3. In the buy box, include the main benefits of the products already. 
  4. Showed transformation images of customers.
  5. Added more reviews & social proof (written & video) to convince the customers more, that the product is working.