- Competitor research to be able to see the strengths & weaknesses of other brands.
- Had complete assets - product & lifestyle images, copies, customer & influencer images, transformation images.
- Optimized the product pages with the information necessary to help with the buying decision of the customer.
Important product page details we implemented:
- At least 8 product photos on buy box + a video to showcase the product/s to website visitors.
- Have a clear call to action (CTA) button + Unique Selling Propositions (USP) icons below it to convince the customers more that “this is different, I should try & buy it”.
- In the buy box, include the main benefits of the products already.
- Showed transformation images of customers.
- Added more reviews & social proof (written & video) to convince the customers more, that the product is working.