BFCM Prep Library Access Hub

 

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BFCM Prep Library: Your Complete Black Friday Cyber Monday Planning & Execution Toolkit

Black Friday Cyber Monday is the biggest revenue window of the year, and the brands that win it don't wing it. The BFCM Prep Library gives you the strategy, tools, and checklists to plan your offer, build your campaigns, optimize your store, and launch with confidence, all in one place.

Built by Fearless Orange, the CRO agency trusted by scaling Shopify brands worldwide, this toolkit walks you through BFCM prep step by step, so you always know what to do next.

What's inside

1. BFCM Prep Webinar Recording + Presentation: The full session covering strategies, real examples, and walkthroughs, plus the slide deck to reference as you work.

2. BFCM Audit Scorecard: Assess your current setup and pinpoint the gaps and opportunities to fix before the rush.

3. BFCM Landing Page Wireframe: A proven framework for planning the structure and content of a high-converting BFCM landing page.

4. BFCM Discount Margin Calculator: Test different discount levels and see exactly how your offer affects your margins before you commit.

5. BFCM Email & SMS Templates: Ready-to-use templates to build your BFCM campaigns faster.

6. BFCM Email & SMS Prompts: Prompts to help you generate campaign ideas, messaging, and copy.

7. BFCM Prompt Pack: A collection of AI prompts for BFCM planning, marketing, and execution.

8. Landing Page CRO Checklist: Review your landing page and uncover conversion opportunities before traffic spikes.

9. Fearless Orange App Stack One-Pager: A quick reference to the ecommerce tools and apps that support growth and conversion optimization.

10. BFCM Launch Week Checklist: Your final pre-launch run-through to make sure your store, campaigns, and customer experience are ready.

A clear 6-step path from plan to launch

1. Watch: Start with the full webinar.
2. Audit: Identify what needs fixing.
3. Plan: Build your offer and landing page.
4. Create: Prepare your email and SMS campaigns.
5. Optimize: Review your conversion experience.
6. Launch: Complete your final checks.

Short on time? Jump straight to what you need. Every resource works on its own, so you can start wherever you are in your prep.

Who it's for

Shopify brand owners, ecommerce managers, and marketers who want a structured, conversion-focused plan for BFCM instead of last-minute scrambling.

How you'll receive it

This is a digital product. After purchase, you'll get instant access to the BFCM Prep Library Access Hub, a PDF with links to every resource. Editable templates are provided as Google Docs and Sheets, so you can make your own copy and customize them for your brand.

Questions about access? Our team is happy to help at admin@fearlessorange.com.